Clay
AI-powered data enrichment and outreach platform for GTM teams
👥 500K+ users💰 $60M raised
✓ Last verified: March 2026
Clay is an AI-powered data enrichment and outreach platform that uses waterfall enrichment across 100+ data sources. It pulls data from LinkedIn, Crunchbase, and Google Search, then uses AI to draft tailored outreach emails at scale for go-to-market teams.
Our Ratings
6
Ease of Use
8
Output Quality
6
Value
7
Support
6
Versatility
Key Features
- ✓AI lead enrichment from 50+ data sources
- ✓GPT-powered personalized email drafting
- ✓LinkedIn, Crunchbase, and web data integration
- ✓Automated sales pipeline building
- ✓Waterfall enrichment for maximum data coverage
Best For
- 👍 Sales teams personalizing outbound at scale
- 👍 Growth teams building targeted prospect lists
- 👍 Agencies managing multi-client outreach
Limitations
- ⚠️ Higher price point ($149+/month)
- ⚠️ Learning curve for complex workflows
- ⚠️ Credit-based enrichment can get expensive
Integrations
SalesforceHubSpotLinkedInSlackOutreach
Quick Facts
DifficultyIntermediate
Team sizeany
API accessYes
Mobile appNo
Data privacymedium
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